Blog Posts for Tag: Interpersonal Intelligence

Teach Your Kids To Sell

Cindy Posted May 3, 2013
by Cindy

Inspired By Cookies:

I was a Brownie, Girl Guide, Pathfinder, and a Junior Leader - in total I spent 14 years of my life as an active member of the guiding organization. And during those 14 years I lugged around a fair share of girl guide cookies. Thus, when a couple of adorable girls sporting cute uniforms and enthusiastic smiles showed up on my doorstep toting these boxes of sweet nutritional death - I was compelled to buy two boxes.

Guides Selling Cookies

While conversing with these brilliant young ladies, I described my experience with selling cookies. I was never very good at selling - I probably only sold 10 - 20 boxes a year. (In my defense my home town only had about 16000 people. Not as many selling opportunities as there are in a city of over a million.) The young lady standing on my door step proudly stated that she sold 17 cases in a year.  17 cases! That's 204 boxes of cookies, $5 a box means that she made a total $1020 in sales - not bad for an 11 year old!

I expressed my surprise and told her that she must be a sales genius, to which she replied that the secret to selling was "hotspots!" She took a couple cases to her dad's work and a few other places where there were going to be numerous people who would be, like me, helpless against the forces of Girl Guides bearing nougat! Smart Girl!

Teach your kids to sell:

I thought about the skills that this young lady had employed and began thinking that selling cookies for guides, or chocolate bars for band, or raffle tickets for sporting events or any other fundraiser where your child needs to sell some product - offers a fantastic opportunity to teach kids the art of sales.

Here are some ideas and activities which will help you teach your kids to sell.

Identify the Target Market:

Sit down with your child and have a discussion, ask your child two questions 1) Who will buy this? 2) Why will they buy this? Write down a list of individuals/groups of people that would be interested in buying what they are selling and why they think that people will make a purchase. Here are some ideas for groups of people and their possible motivations:

Group Motivation
Family Members Want to be supportive
Co-workers Want to be supportive
Teachers

Want to be supportive to your child and want to make a difference in their community.

ex-members, athletes, etc.

They identify with your child and want to support an organization to which they once belonged./p>

 

Finding Hotspots:

What defines a "Hotspot"? A hotspot is a location where there will be a high density pocket of motivated buyers. The girl guide I spoke about went to her dad's work. An office full of supportive co-workers + her in uniform looking cuter than pie = cha ching!

The office is a good place to start, but there is also school. Get your child to talk to an administrator and see if it is possible to set up a booth in the cafeteria or if the child would be allowed to sell in the teacher's lounge (the teacher's lounge is a gold mine by the way).

Try to find an event that will bring a large group of ex-members to your child's organization together and set up a booth there. Some of these events could be a sporting event, rally, party, or a meeting.

Sales Pitch

Sales Pitch:

You could help your child create a sales presentation for his/her product. Take a look at the TrueSmarts Sales Pitch activity for ideas on how to create one. You child could present their pitch at a gathering, or for family members. Chances are the prospective buyers will be impressed with the extra effort he/she has put into selling their product and this might motivate them to make a bigger purchase.

Elevator Pitch:

If your child is going door to door or they are selling in a more fast paced situations they may want to create an elevator pitch. An elevator pitch is a two to three sentence synopsis of the use and advantages of the product they are selling. See TrueSmarts' Elevator Pitch activity for more complete instructions on how to create this type of sales pitch.

Advertising:

This might be a good way to have the buyers come to your child. Here are some advertising ideas that your child could use:

  • Create and distribute flyers: Prospective buyers need to know what the offering is and a date, time and location where they can buy. Kids could put these on school bulletin boards, or in coffee shops (as long as what you are selling is not for profit most coffee shops will let you advertise on a bulletin board or have flyers at the till)
  • If your child is selling door to door: Leave "sorry we missed you" flyers on potential customer's doors if they are not home. Detail what is being sold as well as where and when they would be able to make a purchase if they wanted to.
  • Your child could create and publish a simple website: Publishing an HTML page with a contact form for customers to place orders could be very effective. Flyer's or brochures should point back to their website.
  • Your child could create an e-mail campaign: Email would be an effective means to reach relatives or contacts who are out of you neighborhood or out of town. Your child might also be able to get a contact list with e-mail addresses for past members / athletes etc. from a leader or a coach).

 

Conclusion:

At some point or another your child will have to sell something to someone. Why not use these times as an opportunity to teach your kids to sell.

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Tags: Marketing  Interpersonal Intelligence  Communication 

 

Kid's Summer Start-Ups

Cindy Posted May 10, 2012
by Cindy

Summer is rapidly approaching. The weather is heating up and so is your kid's yearning for the latest summer fashion, gaming device, or technological advancement. It is the perfect time to help your kids start their very own summer business so they earn the money they need to buy the thing(s) they want.

What follows are some great ideas on how to help your child decide what summer business to start, plan for their business, implement their business and then analyze their business for greater success next time.

Kid Entrepreneur Raking Leaves

What Business Should They Start?

Summer offers a myriad of season specific start ups. Some examples could include any type of yard work, lawn mowing, gardening or neighborhood cleanup. Kids have two whole months off from school which opens up possibilities for child care, summer day camps and so on. With the nice weather comes hot opportunities for outdoor events and entertainment. Kids could plan and host an event like an outdoor movie, theatrical production, concert, or a skateboard competition.

Don't neglect the old standby - Lemonade Stands! These can be particularly effective if you get your kids to set their stand up near an outdoor sporting event on a hot day! You could also help your kids to put a new spin on an old favorite. Some ways they could accomplish this include: strapping on some roller-blades and offering a delivery service, offering a 2 for 1 deal or coupon, or giving a portion of their proceeds to charity.

If none of these are to your child's liking then use the Discover Your Business worksheet from TrueSmarts.com's Advanced Kid Business activity. This worksheet will help your child use his or her own interests and talents to devise a start up which is tailor made for your child.

How Should Your Child Plan?

I don't think that you need to sit your child down and make him or her crazy with executive summaries and marketing reports, but it is a great idea to have your child complete a basic plan for his or her business. You can make it as simple as answering the following:

    1. What are you doing?
    2. When are you doing it?
    3. How will you get the materials you need?
    4. How much will you charge?

 

A thorough answer to all of the above questions will give your kids the bare bones basics for planning their business.

If you would like your child to do a little more planning for their small business. There is a kid's business planning worksheet in the Advanced Kids Business activity called Plan Your Business. Though simplified, these worksheets will help your child create a complete and comprehensive plan for starting his or her business.

How Should Your Child Analyze The Results?

Once your kids have created and run a small business, take some time to perform a retrospective with them. A retrospective could be as simple as a discussion of how their experience went, whether or not they made a profit, if the experience was what they had anticipated and what they learned or would do differently the next time.

If your kids have started one or two smalls businesses in the past you may want to get a little more involved with the analysis portion of your child's business. Take a look at the Analyze and Improve Your Business section of the Advanced Kids Business activity which includes a simplified excel Balance Sheet and Income Statement. This is a great way for your child to begin thinking about how to maximize his or her profits, decide if there was anything to do differently next time, and reflect on his or her experience.

Reward Their Efforts

Regardless of how successful your kid's business was, you should reward their efforts. Positive feedback is an incredibly powerful reward for kids. A simple, "I am so proud that you started up your own business", goes a very long way!

You could also have a tangible reward. Some ideas for a reward could include: an outing to a favorite restaurant, an afternoon doing a favorite activity, getting to pick the movie on movie night, or you could create a small photo album with pictures from the day they ran their business.

Anything that you can do to create a positive memory around creating a business will drastically increase the likely-hood that your child will try to do it again. If you want to foster the courage, ability, and desire to become an entrepreneur in your children, make sure that you take the time to reward any and all efforts your child makes in this direction.

Every Journey Starts With a Single Step

Starting a summer business is a fantastic way for your kids to learn how to assess neighborhood needs, assess their skills and talents, plan a business, advertise, provide a service, create cash flow, budget, analyze a business, and so much more.

It is also a wonderful way to help your kids to be confident, independent, community minded individuals with the daring to step out and take a risk.

 

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Tags: Calculated Risk  Expenses  Money  Marketing  Income  Interpersonal Intelligence  Planning  Intrapersonal Intelligence  Customer Service  Goods and Services  Cash Flow  TrueSmarts Showcase 

 

Gardner's Theory Of Multiple Intelligences

Cindy Posted May 7, 2012
by Cindy

Howard Gardner's theory of multiple intelligences proposes that when you judge someone's level of intelligence you should not base your analysis on one general ability, but on a range of abilities. The intelligences do not exist in a hierarchy, and it is generally considered important for a person to exercise and exhibit a multitude of different intelligences for them to be viewed as talented and well rounded.

The intelligences that Gardner identified are as follows:

Multiple Inteligences

Logical-Mathematical

This area has to do with logic, abstractions, reasoning and numbers.

Spatial

This area deals with spatial judgment and the ability to visualize with the mind's eye.

Linguistic

This area has to do with words, spoken or written.

Bodily-Kinesthetic

The core elements of the bodily-kinesthetic intelligence are control of one's bodily motions and the capacity to handle objects skillfully.

Musical

This area has to do with sensitivity to sounds, rhythms, tones, and music.

Interpersonal

This area has to do with interaction with others.

Intrapersonal

This area has to do with introspection and self-reflective capacities.

Naturalistic

This area has to do with nurturing and relating information to one’s natural surroundings.

Why does it matter to us at TrueSmarts?

Multiple intelligence theory is a large part of how we have organized TrueSmarts. We think it is important for children to develop in a variety of different ways in order to be adaptable, flexible and well rounded.

There are other advantages to approaching your child's learning from the multiple intelligences vantage point.  For instance, if you teach your child in a way that appeals to a dominant intelligence it will help to hold a child's attention. Conversely, teaching a lesson in a way that exercises a weaker intelligence helps a child to stay challenged and to be more flexible and well rounded.

Additionally, we know that traditional education has a strong focus on Linguistic and Mathematical intelligences and usually neglects the other intelligences for lack of time and/or resources.  Therefore, TrueSmarts was built as a resource which will help you expand and encourage your child's different intelligences.

We encourage you to browse TrueSmarts.com for the current list of activities for each intelligence:  

 

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Tags: Logical-Mathematical Intelligence  TrueSmarts Inspiration  Bodily-Kinesthetic Intelligence  Interpersonal Intelligence  Naturalistic Intelligence  Musical Intelligence  Intrapersonal Intelligence  Spatial Intelligence  Linguistic Intelligence